Who are the Pragmatic Lovers?
Pragmatic lovers are practical. Pragmatic lovers think rationally and realistically about their expectations in a partner, and select them via comparison shopping or shopping-list love. Pragmatic lovers want to find value in their partners, and ultimately want to work with their partner to reach a common goal.
Pragmatic lovers will avoid infidelity to avoid adverse consequences, and carefully weigh the costs and rewards of a relationship. Pragmatic lovers view sex as a reward or a means of procreation, and view marriage and children as potential liabilities and assets.
The advantage of pragmatic love is practicality and realism. The disadvantage is un-demonstrativeness and lack of emotion. In its extreme form, pragma can become prostitution.
Examples of pragma in books and movies include Ordinary People and Charlotte in Pride and Prejudice.
Source: http://en.wikipedia.org/wiki/Love_styles
See also: Sending Flowers, Online Florist, Florist